Giant Eagle
Cluck & Coop Branding

Conceptual work for Giant Eagles in-store chicken counter. The Brand consists of an iconic chicken ampersand, designed to be used as a device which can be translated into future campaigns
and other communications.

The bright colour palette and fun pattern is boldly eye-catching and injects a friendly appeal.
The placement of the product claims was something that gave the brand authority, specifically relating to ethical local farming whilst maintaining a fun concept. This was key to Giant Eagle.